Heura has raised 40 million euros in a capital increase led by Upfield, a Dutch food giant that owns the well-known Flora margarine brand, among other spreads and vegetable protein foods.
Venture capital investment funds, such as Unovis Asset Management, European Circular, Bioeconomy Fund (ECBF VC) and Newtree Impact, have also participated in the operation, announced this morning. In 2021, the company closed another investment round in which it raised 16 million euros.
According to a statement, the money will be used to achieve profitability as soon as possible and consolidate Heura’s presence in Spain, France, Italy and the United Kingdom. The Barcelona company, specialized in the design and distribution of vegetable protein products that imitate animal meat, will also invest the money in innovation, expanding its portfolio of technological patents.
Founded by Marc Coloma and Bernat Añaños, Heura is present in 20 countries through 22,000 points of sale, mainly supermarkets. The company offers a wide variety of plant protein products, which mimic the taste and texture of chicken, sausages, pork or beef.
According to data provided by the company itself, Heura had a turnover of 31 million euros in 2022 and its workforce exceeds 140 people. Last year, the firm announced a 10% cut in the workforce – then made up of 168 people – with the aim of cutting expenses and reaching net profit as soon as possible.
