Cupra will continue to sponsor the FC. Barcelona for the next five seasons, until 2029. In addition, this collaboration is extended to all the club’s professional sports, so it will not be linked only to soccer. This was announced today by the CEO of the automobile company, Wayne Griffiths, and the president of Barça, Joan Laporta. The relationship between the car brand and the sports entity began in 2019, after the contract with Audi ended, a firm that had also been sponsoring Real Madrid for almost twenty years (now BMW does it).
Proof that the sponsorship will cover the various sporting disciplines of the club has been the attendance at the event to present the agreement, which took place at the Cupra headquarters in Martorell, of the players Robert Lewandowski (men’s football team), Jana Fernández ( women’s soccer team), James Nnaji (basketball), Miquel Feixas (futsal), Domen Makuc (handball) and Matías Pascual (roller hockey), who have had the opportunity to test the new Tavascan, Raval and Dark Rebel models.
“FC Barcelona opted for Cupra in its beginnings and we bet heavily on you now,” said Griffiths, who maintains that to face challenges it is important to believe in yourself, have ambition and go out to win, and “we share” these values. with the Barcelona club.
The brand logo will be placed on the right sleeve of the men’s and women’s soccer team jersey during the Summer Tour editions of 2024, 2025 and 2026, as well as in international friendly matches over the next three seasons. Likewise, Cupra will be present in the name and branding of the Barça Academy facilities. And the automobile company is very committed to promoting domestic talent in many different areas.
“When we started, we were nobody. Cupra was about to be born. Since then, we have sold millions of cars in the world. It is a very long journey thanks to Barça. The association is a sign of our connection with Barcelona, ??and Barça “It is the most emblematic brand of Barcelona. It is an honor to work with you, you have helped us gain recognition and authenticity. We are both entities from Barcelona, ??and it would be a great shame if the official car of the club was not from Barcelona,” commented Griffiths. .
Within the framework of the existing sponsorship agreement, the players of the first soccer team have enjoyed their Cupra cars since last November. The athletes could choose between two models: the Born, the brand’s first fully electric car, or the powerful limited edition Formentor VZ5 BAT. While players like María León, Irene Paredes, Marta Torrejón and Ona Batlle chose the zero-emission urban compact; Aitana Bonmatí, Alexia Putellas, Claudia Pina, Sandra Paños and Bruna Vilamala, among others, opted for the high-performance SUV.