Having a Ferrari parked in the garage is much more complicated than having the money and paying for the car. Ferrari is known for its meticulous customer selection process, ensuring that only those with an impeccable public image, a strong brand affiliation, and the ability to maintain and purchase future models are worthy of driving one of its vehicles.
This exclusivity has led to the creation of a blacklist of celebrities who, despite their wealth and status, have been prohibited from purchasing these luxury cars. And there’s nothing they can do.
The Canadian singer is on the brand’s blacklist due to a series of incidents that reflect a deep disregard for the brand’s personalization and care policies. First, Bieber sent his Ferrari 458 Italia F1 Edition to West Coast Customs for extreme customization, changing its original color to an electric blue and altering the sacred Prancing Horse logo. Furthermore, the incident in which he lost his Ferrari for three weeks after a night of excess in Los Angeles was the final straw for Ferrari, marking him as an irresponsible owner.
The rapper is a persona non grata at any dealership of the brand after his Ferrari 488 suffered problems due to a dead battery, prompting him to vent his frustration on Instagram. Calling the vehicle a “lemon” and openly criticizing the brand, 50 Cent demonstrated a lack of discretion and respect for Ferrari’s image, which earned him a ban on future purchases.
The Italian company cannot even see the boxer due to its tendency to buy and sell Ferrari cars in a short time. This practice is contrary to Ferrari’s terms of ownership and long-term commitment to its vehicles, which has led to Mayweather being banned from acquiring new models.
At one point in his career, Cage was the highest-paid actor in Hollywood, but his financial problems meant he had to sell his Ferrari Enzo at a below-market price. This action was seen by Ferrari as a devaluation of his brand and a lack of appreciation for exclusivity. So he’s blacklisted.
The businesswoman, despite being an enormously influential media figure, would have been vetoed by Ferrari, although it is something that is not confirmed. This alleged blockage could be related to her decision to accept a Ferrari as a wedding gift from a Malaysian businessman involved in financial fraud. Although she denied receiving the car, the circumstances surrounding the gift and its possible impact on Ferrari’s image appear to have been enough to justify her blacklisting.