Chopard, which defines itself as the goldsmith of great emotions, repeats for another year as the official sponsor of the Cannes Festival since 1998, signing all the awards that are awarded, including the most prestigious and coveted of all: the Palme d’Or. The distinction absolute. The one that consecrates the cinematographic jewel chosen by the jury is at the level of the masterpieces that it crowns. And also, of course, up to the demands and virtuosity of the fine jewelry and fine watchmaking brand that is Chopard, accustomed like few others to stepping on the most exclusive red carpets in the film industry.
Caroline Scheufele (co-president and artistic director) offers the most ethically coveted Palme d’Or possible. Made entirely with the only gold the House works with, Fairmined certified ethical gold, it is thus completely distinguished from all other film trophies awarded during the year. This requirement is another example of Chopard’s determined commitment to sustainable luxury, in which art, ethics and aesthetics are so closely linked.
The love story between Chopard and Cannes began in 1997 when, while Pierre Viot was President of the Cannes Film Festival, Caroline Scheufele was commissioned to redesign the Palma. She quickly got to work in Geneva to completely redesign its volumes, making it lighter, with greater relief and depth. With 19 delicately fluted sheets and a heart-shaped stem, one of Chopard’s iconic emblems, this creation is worthy of the Manufacture’s High Jewelry.
In fact, the Palme d’Or began a new life under the leadership of Caroline Scheufele. Following in the footsteps of the Cannes Festival, the co-president and artistic director of Chopard has strengthened her lifelong love of the seventh art, creating a bond brimming with creativity and accompanying the coronation of the most talented directors of this century.
His exceptional signature is expressed with complete fluidity and delicacy in this vegetal jewel that has already been reissued in its original matrix, and placed on a rock crystal base with inclusions that make it unique, cut like an emerald-cut diamond. Ready to be delivered on one of the most media nights in the world.
