What apparently was not going to pose any problem for anyone, neither ethically nor legally, is being poisoned. Virtual brothels are causing more problems than expected, both for the businessmen who conceived them and for the authorities who allowed them. Yes, yes, there are brothels in which services are provided by entities created thanks to artificial intelligence.

The sale and rental of synthetic devices intended to sexually satisfy their buyers has been increasing in recent years. The controversy has grown in parallel with the commercial vitality in the area, that is, it has increased quite a bit. And one of the first establishments dedicated to this specialty, Lovedoll UK, based in Gateshead (Great Britain), was closed with little room to consolidate itself as an example for other similar initiatives.

The defenders of this business model have preferred to remain silent, although without ceasing to act. In any case, the administrative brake, for now, does not concern territories or borders. Thus, the municipal authorities of Houston (United States) unanimously blocked the opening of a location of this type, organized according to the hourly payment formula.

The North American rulers relied on a detail that many potential clients had underestimated: the data. Companies of this nature would hoard an enormous amount of sensitive information about their users. For this reason, not even the most liberal politicians want to risk proposing (de)regulation of the sector. Be that as it may, the companies that have invested millions in this promise have made it clear that they will not stop.

Those responsible for Kinky S Dolls do not hide: these clubs are the best laboratory they can dream of. This firm manufactures anthropomorphic robots that can cost up to 3,000 euros. A Canadian brothel recently offered “six elegant, sophisticated and adventurous ladies” for 80 euros every half hour. The advertisements were referring to dolls. Virtual reality glasses and other Internet of Things devices are being added to catalogs and digital stories.

Added to the labor conflicts arising from the spread of artificial intelligence is the moral debate about this activity. The controversy is far from resolved. A Paris club that advertised sexual devices obtained a license as a “gaming center.” Professor Kathleen Richardson at De Montfort University (United Kingdom), an expert in this field, says: “Technology is never neutral.”