The Rise of Blue Collar Influencers: Changing Perceptions and Salaries
Blue collar work has long been seen as a humble and unglamorous profession. However, a new trend is emerging where blue collar workers are becoming influencers on social media platforms like TikTok and Instagram, showcasing their daily tasks and projects to millions of followers. What’s even more surprising is that these blue collar influencers are earning six-figure salaries, challenging the traditional notion of blue collar jobs.
One such influencer, Lexis Czumak-Abreu, a third-generation electrician, has amassed close to 2.2 million followers across various social media platforms by sharing videos of herself working on roofs and fixing wiring in basements. Despite her success as an influencer, Czumak-Abreu still works as an electrician seven days a week, emphasizing her passion for her trade and inspiring others to consider a career in skilled work.
Carpenter Matt Panella is another example of a blue collar influencer who earns $200,000 a year through sponsorships for his posts. These influencers have made blue collar jobs more appealing by showcasing their success, nice vehicles, and homeownership, attracting a new generation of workers to consider vocational careers instead of pursuing traditional four-year degrees.
The rise of blue collar influencers is not only changing perceptions about these trades but also attracting new recruits to the industry. By showcasing the benefits of their lifestyle and countering stereotypes, these influencers are sparking interest among young people who are seeking alternative career paths. As more young Americans enroll in vocational-focused community colleges, the demand for skilled workers is on the rise, signaling a shift towards valuing hands-on trades.
From plumbers to welders, blue collar influencers are using social media to highlight the opportunities and rewards that come with working in skilled trades. Their videos not only entertain but also educate and inspire a new generation of workers to consider a career in blue collar professions. As the influence of these social media stars continues to grow, the landscape of blue collar work is evolving, paving the way for a more diverse and prosperous future in skilled labor.