It’s Friday afternoon, and the restaurants are filled with families and groups of friends going out to enjoy their free time. After a few beers and some other dishes, comes the moment we like the least: asking for the bill. The big surprise comes when we see an exorbitant total, which does not match at all with what we had estimated it would cost. With this distaste we leave, wondering how much we have asked to have paid that sum.
Bars and restaurants use subtle but effective sales strategies to make consumers pay more than they expect without realizing it. A video published on the TikTok profile of the Comer La Vanguardia channel (@comerlavanguardia), which currently accumulates more than 350,000 views, has generated debate about these almost invisible tricks that force us to consume more.
What other psychological tricks do bars and restaurants use to make you pay more without knowing? According to different consumer organizations that we have consulted, these are the most common:
