In Catalonia, high-quality agri-food production is gradually gaining ground. In a sector like cheese, where until a few years ago anyone who wanted quality had to go to French brands, there are a handful of Catalan brands on the market that are up to the task, both in variety and quality. In another sector in which firm commitments have been made to quality is that of wines, and here I want to refer specifically to sparkling wines, a sector in which the time when those advertised on supermarket shelves predominated was long gone. on TV for Nadal Christmas.

In sparkling wine, where Catalonia is the absolute state leader, it has advanced not only in quality but also in other areas. First there was cava, a DO that includes Catalan, Extremaduran, Riojan, Basque, Navarrese and Valencian producers. Low quality prevailed in this territorial poti poti, a fact that caused reactions from some members who did not identify themselves. Thus, in 2014 the Classic Penedès label was born (within the DO Penedès), which precisely delimits the geographical origin, with the addition that they are 100% organic, made with native varieties and with a minimum aging period of 15 months ( the cava, 9).

In 2017 Corpinnat was born, a collective brand of the EU, which goes one step further in different competitive vectors: organic product, vinification on the property, manual grape harvest, minimum aging of 18 months (all producers have to take into account market a corpinnat of at least 30 months and another of 60), decent prices for the farmer guaranteed (by 2022 a minimum of 75 cents per kg of grapes) in long-term contracts, and strict internal regulations externally audited each year .

The moves forward by Clàssic Penedès and Corpinnat to value quality have provoked reactions in the same direction from the leader in sparkling wines that is the DO cava, creating different labels on the product depending on its aging time, the geographic origin and others. However, for cava, indicating the aging, ecology, integrated production, etc., generates a maze of different labels. Cava prices are an indicator of heterogeneity: in a supermarket you will find a Jaume Serra for less than 3 euros and a Juvé

When you hear the brands BMW, Apple or Nestlé, you have a fairly accurate idea of ??what quality they offer. Clàssic Penedès advanced in its day in this line. Corpinnat has gone one step further, the name (without the need for further explanation) defines both the quality of the product and the way to obtain it, that is, with social, environmental and territorial responsibility. One in relation to emulate.