Santa Susanna (Maresme) yesterday presented the new brand with which it hopes to face the challenges of the 21st century. A new dynamic logo behind which the objectives that the City Council intends to promote can be perceived. “The future is written here” began her presentation Sílvia Vives, councilor for Sustainability, Innovation and Communication, to define some of the strategies focused on a future commitment to sustainability and innovation, of which in many cases the destination is already pioneer.
The new brand that the mayor, Joan Campolier, presented yesterday to a hundred people from the tourism sector, but also municipal officials and neighbors, prints a seal of its own identity after 60 years of promoting a tourist destination that maintains very high quality standards. elevated. From now on, “we will promote a green commitment to tourism,” the councilor stressed, without forgetting that the tourism factor will be complemented with new technologies and innovation. “A new brand to better work on the positioning of the tourist destination,” she stated.
An elaborate marketing plan that was also presented yesterday by the Santa Susanna tourism technician, Mercè Lòpez, allows for detailed analysis of supply and demand, keys to establishing firm strategies focused on an operational plan that highlights promotion and value. for the product of a tourist destination that the visitors themselves judge to be of high quality and framed in the best parameters of well-being.
“Santa Susanna is much more than sun and beach” said the mayor, aware that the new brand will help to imprint a new concept on the tourist destination, whose main objective is to consolidate the status of “oasis of the Maresme”, a definition that accompanies the new brand that longs for “a determined offer that has no turning back.”
However, any boost that the tourist destination of Santa Susanna gives, the mayor recalled that it would not be possible without the efforts of the tourism businessman of a “powerful and committed to the environment” sector that has led sustainability initiatives that today guarantee “that we can offer clean tourism” and with a great future ahead.