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Visibility is crucial for small businesses to thrive. An example of this is a tree service company in the D.C. area called Angel Tree Services. This family-owned business had been doing well since 2017 with the help of their Google business profile. However, things took a turn for the worse in March when they noticed a significant drop in business. After investigating, they discovered that their Google business profile had been disabled without any explanation.

Noel Hernandez, the owner of Angel Tree Services, was perplexed by this sudden change. He tried reaching out to Google multiple times to understand why his company’s profile was removed, but he kept receiving automated responses that directed him to their guidelines. Despite following all the guidelines, his appeal to reinstate the profile was denied three times. This left Hernandez feeling frustrated and concerned about the future of his business and his employees.

In a desperate attempt to get some answers, NBC4 Responds stepped in to help. They contacted Google on behalf of Angel Tree Services and after some investigation, Google reinstated the business profile. Although Google did not provide an explanation for the initial removal of the profile, Hernandez was just relieved to have his business back on track. The phones started ringing again, and his crew was back to work, thanks to the visibility provided by Google.

One of the main challenges Hernandez faced during this ordeal was the lack of direct communication with Google. This is a common issue when dealing with large tech companies. If you ever find yourself in a similar situation, it might be helpful to seek advice from online forums where other business owners share their experiences and solutions.

In conclusion, the story of Angel Tree Services highlights the importance of online visibility for businesses. In today’s digital age, having a strong online presence can make or break a company. It also emphasizes the power of community support, as NBC4 Responds played a crucial role in resolving the issue. By sharing this story, we hope to raise awareness about the challenges small businesses face in the digital world and the resources available to help them overcome these obstacles.