The accelerated digital transformation has enormous potential to modulate society towards a future that is still uncertain today, and this entails significant challenges, but, at the same time, exceptional opportunities. At Mobile World Capital Barcelona, ??we are committed to the idea that technology is the engine of change that will allow us to build a more equitable, inclusive and responsible future for all. Therefore, at a time when we are facing unprecedented challenges, we understand that technology can play a fundamental role in finding innovative solutions that effectively address these challenges.
In this context, digital transformation and ESG are a priority at a time like the current one. And it is for this reason that at MWCapital we are committed to technology at the service of people, that generates a positive impact on society, the economy and, therefore, on the planet. Specifically, we work to promote projects and collaborations that promote the humanistic use of technology in the digital age. With a holistic vision of the concept of sustainability, we work to build a digital society that uses technological innovation to transform the way we interact with our environment and address global problems. It is about going beyond simply adopting cleaner and more efficient technologies, beyond the most obvious gaps.
True change involves a global transformation of society and the economy. And, for this reason, we accept the challenge of working from Barcelona, ??with an international vision, to put people at the center of the debate and create scalable technological projects that transcend the most pragmatic humanism. Thus, our approach to sustainability is reflected in all our actions. It is the basis and principle of any action we take. In short, the people, technology and sustainability axis is the starting point for building the future we want and that permeates all of MWCapital’s activity.
But in the coming years, what will happen? What will our children work on? Doubts about algorithms or whether neurotechnology will become a reality… The questions are many, some of them complex, but we are clear about the challenge: there is no technology without society and no society without technology.
And we transfer this to people. Always. That’s why we bet on digital talent. Professionals, whatever their training, are increasingly digital because it is a fact that digital permeates everything, and more and more. This is where we have the obligation to influence and accompany them. Whether so that they expand their training and acquire new skills or so that they can jump between professional sectors and build a better future in this changing society. And MWCapital is already a key player in this area, generating knowledge and uniting the ecosystem to create new flows for attracting and generating talent.
And at a technological level we want to innovate by putting people at the center. Technology with positive impact, “tech4good” they call it. We are convinced that technology is a force for change and we are committed to harnessing its potential. But we cannot do this ambitious challenge alone. Over the last 12 years, we have forged a close collaboration with a large public-private ecosystem that has allowed Barcelona to be consolidated as a global benchmark in digitalization. It is now everyone’s responsibility to evolve towards a sustainable digital society that leaves no one behind.
In this MWC we will also see it. Because the congress is no longer about technology, it is about services and humanizing artificial intelligence, thinking about the future we want and promoting true game changers. Those levers or tools that will allow us to transform our reality and take a leap to take advantage of the latest innovations and change traditional sectors of the industry or as far removed from each other as health, fashion, mobility or energy.
