In 2016, the slogan MAGA was just a catchy phrase, but over the years, it has evolved into a comprehensive worldview that extends beyond Donald Trump. Right-wing parties across the Western world have shifted from being associated with business elites to becoming working-class parties, with MAGA aligning with this new reality. This worldview, rooted in populism, reflects working-class interests and provides respect to working-class voters.
JD Vance embodies and contributes to the development of this worldview, which includes skepticism towards corporate power, foreign involvement, free trade, cultural elites, and high immigration rates. In Milwaukee, during Trump’s endorsement of Vance as his pick for vice president, it became evident that MAGA has replaced Reaganism as the Republican Party’s primary operating system.
To overcome MAGA, Democrats cannot simply rely on criticizing Trump. Focusing on events like Jan. 6 is not effective. To secure victories in the upcoming elections, Democrats must acknowledge and engage with the MAGA worldview, especially when reaching out to working-class voters.
MAGA offers a sense of security in a world filled with uncertainty. It promises secure borders, neighborhoods, and protection from the negative aspects of globalization and modern capitalism. It also aims to shield individuals from an educated elite that may look down on them and influence their children. Senator Josh Hawley highlighted in Compact magazine the impact of corporate decisions on American jobs, emphasizing the need for protection against such actions.
For many individuals who feel overwhelmed by external forces, Trump represents a symbol of security, similar to a character from an Aaron Sorkin drama. He promises stability so that people can continue with their lives without fear.
It is crucial for Democrats to understand and engage with the core principles of the MAGA worldview to effectively communicate their own vision for the future. By addressing the concerns and values of working-class voters, Democrats can present a compelling alternative to the MAGA philosophy and secure support in future elections.
