Sometimes, being conservative can be the most radical way to innovate. Preserving the original spirit of the founders after decades of growth turns some family businesses into extraordinary examples of how respect for tradition allows us to achieve much higher levels of innovation, quality and customer and consumer satisfaction. In a sector where corporations and investment funds have been taking over most of the family-owned companies, Fontestad continues to be a large citrus operator that remains faithful to its origins, maintaining the ownership and management of the company in its hands. of the founding family.
But it is not just a question of property, but also of values. The principles that drive the Fontestad family – such as trust, commitment, respect, solidarity and the honor of receiving a legacy, along with the hope of passing it on to the next generations – are not found in the accounting books; They far exceed any mere economic interest.
Beyond the income statements and investor meetings, the members of Fontestad make decisions that are always in accordance with their convictions and the family purpose passed down from generation to generation. This is precisely what has allowed them to achieve excellence in multiple areas: from the relationship with producers, collaborators, workers and clients – who are, after all, other families that are, in turn, part of the great Fontestad family–, to the final quality of the oranges and tangerines that finally reach homes, for the enjoyment of countless families who are their loyal customers.
There is no bond stronger or more powerful than that of a family working together with a common goal. This is precisely what makes Fontestad always prioritize people, common interest, coexistence and understanding. This union also embodies a promise of fidelity, protection, respect, commitment, effort, honesty, origin, quality, freshness and sincerity. An essential promise for a world made up of families that increasingly value companies being responsible and authentic, and committed to citizens.
Without a doubt, there is no fruit more familiar than the orange. Its complicit freshness, its sweet or bitter flavor, but always expressive, vital, natural… make it an essential food in the pantry of any home. The orange is, therefore, irreplaceable and at the same time simple and close… like family life. This is also how they are in Fontestad, both the oranges and the people who are part of this great human and business project.
The particular history of Fontestad begins in the 1950s, in a small stall in a market, and takes a giant step when, in 1984, Vicente Fontestad Planells registers the company as a legal entity. Today, his descendants continue in Don Vicente’s footsteps in a large company that is present in the main markets. Annual production reaches 160 million kilos of citrus fruits. Although Fontestad has not stopped growing, it keeps its founding spirit alive, which can be summarized in the work of a family that works hard at the service of many other families.
