The container installation for UEFA Euro 2024 in Hamburg has garnered significant attention from the media. According to Hamburg Marketing, the production has been featured in over 100 live broadcasts worldwide, as well as in more than 2,800 news reports and 3,000 print and online articles. Additionally, the installation has generated 77 million impressions on social media, reaching a potential 3.3 billion contacts.
Rolf Strittmatter, Chairman of the Management Board of Hamburg Marketing GmbH, expressed his excitement about the international recognition the ‘Container Draw’ has brought to the city. He believes that these awards will further spotlight Hamburg on the global stage.
Due to the overwhelming interest in the container installation, it will remain on display at O’Swaldkai in the Port of Hamburg until June 18, 2024. The installation consists of 24 containers, each adorned with the national flags of the participating nations. These containers are stacked in six towers, symbolizing the twelve international matches scheduled for the first day of UEFA Euro 2024.
The container installation serves as a powerful visual representation of the upcoming football tournament, showcasing the diversity and unity of the participating countries. As fans and spectators visit the Port of Hamburg to view the installation, they are reminded of the excitement and spirit of competition that UEFA Euro 2024 will bring.
In addition to the container installation, Hamburg is preparing to host a series of events and activities leading up to the tournament. From fan zones to cultural exhibitions, the city is gearing up to welcome football enthusiasts from around the world. This influx of visitors is not only an opportunity to showcase Hamburg’s hospitality and infrastructure but also to boost the local economy and tourism sector.
As the anticipation for UEFA Euro 2024 continues to build, the container installation stands as a testament to Hamburg’s commitment to hosting a memorable and inclusive tournament. The recognition and accolades received by the installation highlight the city’s ability to captivate audiences on a global scale, solidifying its reputation as a premier destination for sports and cultural events.