Los Angeles hip-hop trio Previous Industries may be a new group, but their connections to Chicago run deep. Members Still Rift and Open Mike Eagle go way back, having met in high school at Whitney Young in the late 1990s. They both joined the Nacrobats crew led by Pugs Atomz before graduating. In the early 2000s, Mike met Video Dave at Southern Illinois University, and the trio formed Previous Industries. Despite being based in Los Angeles, their debut album “Service Merchandise” is filled with references to defunct businesses, including some iconic spots from Chicago like “Dominick’s” and “White Hen.” The three MCs clearly draw inspiration from their shared past and use it to fuel their creativity.
What sets Previous Industries apart is their chemistry and camaraderie. Listening to them rap on “Service Merchandise,” it’s clear that they feed off each other’s energy and creativity. They don’t need a big audience to get hyped up – just being together is enough to inspire them. This genuine connection shines through in their music and sets them apart from other hip-hop acts.
Their upcoming show at Schubas is definitely one to watch. Opening for Previous Industries is Cavalier, promising a night of great music and infectious energy. The trio’s performance is sure to be a highlight, showcasing their unique blend of Chicago roots and Los Angeles vibes.
If you’re a fan of hip-hop or just looking for a great night out, be sure to catch Previous Industries at Schubas. Their music is a testament to the power of friendship and collaboration, and their live show is not to be missed. Get ready to experience the best of Chicago and Los Angeles hip-hop all in one incredible performance.
