The Spanish, Carlos Alcaraz, is right now the epicenter of world tennis. His victory at Wimbledon has consolidated him as a serious candidate to mark a new era in the history of the sport, after ousting the Serbian Novak Djokovic, who had been crowned on the London lawn for four consecutive years.
But beyond the slopes, the name of Alcaraz begins to be synonymous with prestige and economic success. The Spaniard is placed first in the earnings classification of the tennis season, already approaching 7 million euros, and leaving behind Novak Djokovic who has not yet reached 6 million.
The victory at Wimbledon last Sunday meant the man from Murcia a prize of about 2.5 million euros, which catapulted him to that first place in the wealth of the season to place himself above the Serbian tennis player.
In the ATP historical earnings list, the Spaniard is already in position 30. Also, if we remove those already retired, he climbs to 15th place with more than 17 million euros earned in his six seasons as a professional. That classification is led precisely by Djokovic, who already adds 171 million euros. Nadal, with 134 million, is the second player with the most earnings for his sporting merits in the history of racket sports, followed by Roger Federer with 130 million.
But evidently Alcaraz’s income does not come exclusively from his achievements on the track, and now his name is beginning to be listed for commercial contracts that catapult him to earn even more through advertising.
When he was 16 years old, Nike was the first big brand that bet on him, and signed him for a period of more than 10 years, and there is Babolat, the brand of his racket, with whom he has a contract until 2025. But outside of tennis too His prestige is already reflected, since he is an ambassador for Rolex, Calvin Klein, BMW and Louis Vuitton.
Alcaraz’s story is just beginning to be written, but his proven potential places him in a privileged position to continue adding sporting and economic achievements in the coming years, already riding at the top of world tennis.
