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Adobe Faces Backlash Over Content Scanning Update

Adobe, the renowned Photoshop giant, finds itself under scrutiny after a recent terms-of-use update revealed that the company reserves the right to review user content stored in its cloud. This revelation has sparked outrage among Adobe users, particularly after video game concept artist Sam Santala highlighted the update on social media. Users are expressing concerns over the implications of this policy, raising questions about the extent of Adobe’s access to their creations.

The updated sections of Adobe’s General Terms of Use, last revised on February 17, 2024, outline the company’s ability to access user content through automated and manual methods, albeit in limited ways and as permitted by law. This includes the use of techniques such as machine learning to enhance services and software, as well as user experience. While Adobe asserts that the scanning is intended to improve its products, many users are uncomfortable with the broad rights granted to the company over their work.

According to the terms, any content uploaded to Adobe systems is subject to scanning, including text, audio files, video files, electronic documents, and images. Adobe’s content analysis aims to enhance services, with a focus on identifying illegal content like CSAM, spam, or phishing activities. However, users can opt out of content analysis on personal Creative and Document Cloud accounts, albeit with certain limitations based on their contract terms.

In response to the backlash, Scott Belsky, Adobe’s chief strategy officer, clarified that the company does not train generative AI models on customer content without explicit consent. While Adobe emphasizes the importance of responsible innovation, concerns remain regarding the scope of access granted to the company under the updated terms.

Despite the reassurances provided by Adobe, users remain wary of the implications of this policy on their creative work. The company’s commitment to transparency and adherence to legal requirements will be crucial in addressing the concerns raised by its user base. As the debate continues, Adobe faces the challenge of balancing innovation with user privacy and security in an increasingly digital landscape.