Santa Susanna (Maresme) will once again be at the epicenter of elite world sport as it will host the 86th Congress of the International Sports Press Association (AIPS). It is the largest organization of sports journalists on the planet, with more than 15,000 members.

For five days, the AIPS Congress will bring together in the municipality the cream of sports journalism and the main leaders of the world of sports and athletes of the moment. Almost 300 people from 110 countries, which at specific times may exceed 400, will share concerns, experiences and projects linked to professional sports. This fact will help the image of Santa Susanna reach all corners of the planet.

The AIPS Congress will be held at the Atzavara Hotel. The elite of international sports journalism will discuss the future of the profession and how the increase in content creators and influencers affects it. One of the topics they will discuss is the impact of Artificial Intelligence in sports. Journalists, presidents and senior sports officials from international federations and experts from organizations such as UNESCO have confirmed their participation in the debate.

The debate on sports journalism from a gender perspective is also part of the agenda of the Congress, which will feature presentations from the International Olympic Committee, FIFA, UEFA, IFBB, the Special Olympics, European athletics, FISU, Erasmus, among others.

On April 29, the Sport Media Awards ceremony will be held in the Sports Pavilion. These are the highest international awards in sports journalism. The awards recognize the best sports storytellers on all platforms, from photography to video, from graphic journalism to digital, from podcasts to sports blogs, written press, radio, television, etc. . The ceremony is streamed around the world.

This AIPS Congress is very special and symbolic because this year marks the first centenary of the entity, which was born in Paris on July 2, 1924. The International Sports Press Association brings together more than 15,000 members from 161 countries in everyone. It is chaired by the Italian journalist, Gianni Merlo.