The eDreams Mitja Marató Barcelona by Brooks 2024 presents the official t-shirt design for the 34th edition. Each and all registered participants will receive it when they collect their number to participate in the race that will be held on February 11.
In this sense, Brooks, naming sponsor and technical sponsor of the test, has made a technical t-shirt model inspired by the modernism of Antoni Gaudí. A proposal that emulates the skin of the Parc Güell dragon so that runners can feel Barcelona on their skin when participating in the only half marathon in Spain that has the IAAF Gold Label seal.
The scaly design maintains blue as the main color, a tone that matches that of the brand’s logo and the eDreams Mitja Marató Barcelona by Brooks.
Carlos Mancera, Marketing manager of Brooks in Spain, comments that “we couldn’t be happier with Brooks’ return to sporting events. At Brooks we have chosen Barcelona and the eDreams Mitja Marató Barcelona by Brooks to once again be present at the events and be in very close contact with the runners. We want to take advantage of this opportunity to highlight the city in the design of the shirt. We were clear that it had to be a different and unique design, which could only be for the city of Barcelona. We have opted for a disruptive, innovative and elegant design at the same time. “We are excited about the fact that more than 25,000 runners enjoy running through Barcelona, ??each one achieving their own goals.”
