The tenth Christmas message from King Felipe VI recorded an average audience on Christmas Eve of 6,044,000 viewers and a 64.1% screen share in the total of the 30 channels that broadcast the speech live, which represents 673,000 viewers less compared to the previous year (- 10%).
In addition, the screen share has dropped half a point, according to data from Barlovento Comunicación extracted from Kantar Media and released this Tuesday in a press release.
The network that registered the highest average audience was Televisión Española with 2,129,000 viewers and a 22.6% share, followed by Antena 3 (1,308,000 viewers and a 13.9% share), Telecinco (805,000 viewers and 8.5% share), La Sexta (423,000 viewers and 4.5% share) and Cuatro (372,000 viewers and 3.9% share).
Likewise, the data reflects that the segments where the king’s Christmas message had the greatest following were among women (with a share of 65.2%) and those over 64 years of age (65%), practically equal with the groups from 25 to 44 years and from 45 to 64 years.
The communities where the message was seen the most were Murcia (75.6%), Castilla-La Mancha (74.9%) and Aragón (73.8%), and Catalonia (42.3%) and the Basque Country the least. (46.7%).
