The presentations of the cruise collections are the jewel in the crown of the luxury catwalks. A riot of elegance, with a tall front row and in such spectacular destinations as Mexico, Los Angeles, China or Isola Bella, that only a small group of brands can afford to take place to present their pre-season collection. Names such as Chanel, Dior, Prada, Max Mara, and of course Louis Vuitton fall into this exclusive group. The latter gave the surprise this Tuesday by announcing that the city of Barcelona has been chosen to celebrate its cruise 2025 collection parade.
In recent years, the French house has celebrated this important event in places such as Oscar Niemeyer’s Museum of Contemporary Art in Niterói (Rio de Janeiro), the Miho Museum by I.M. Pei near Kyoto (Japan), the Salk Institute in California or the magical Isola Bella of Lake Maggiore (Italy).
The reason that has brought her to Barcelona this year is the celebration of the Copa America, a competition for which Louis Vuitton designs the trunk that carries the cup and gives its name to the preliminary qualifying competition, Louis Vuitton Cup.
“It is an immense pleasure to collaborate with Barcelona, ??a city that, like Louis Vuitton, has a deep heritage and an extraordinary passion for creativity,” explained Pietro Beccari, President and CEO of Louis Vuitton, in a press release.
Nicolás Ghesquiére’s unique vision of fashion will set foot in Barcelona on May 23 in Barcelona and although the firm has not yet revealed the details that will surround such an event, it is confirmed, thanks to its history, that it will be a unique experience.
