The artisanal footwear company Toni Pons is an exception in the sector. While more and more manufacturers are closing or abandoning physical sales, the Girona company is in full growth phase. So much so that its current headquarters have become too small. He literally can’t fit any more shoes.
With sales that have gone from 19 million euros in 2021 to 32 million last year, it needs an expansion of facilities to accompany this business expansion. That is why it plans a new headquarters in which it will invest 12 million euros. This operational center will function as a central warehouse and offices, with a total area of ??16,017 m², of which 13,739 m² will be dedicated to the warehouse and 2,278 m² to the offices. It is, therefore, a fundamental piece in your strategy. “It is a great bet and it is designed to support all the growth that we have experienced in recent years and that we expect to have in the future,” says Toni Pons, CEO and third generation of the family.
The new warehouse will be located in the Monfullà industrial estate in Bescanó, a few minutes from Girona, the city where the company has developed since it was founded in Osor in 1946. It currently has four warehouses, so the new headquarters will allow it to centralize all footwear stock and offices, which they hope to improve operational efficiency. The works, which will begin in the coming months, will conclude at the end of 2025.
From there the models will be designed and the logistics will be managed to supply their more than 4,000 points of sale and 44 stores, both their own and franchises, that they have around the world – last year they sold 1.6 million pairs in 87 countries. . The manufacturing, with the espadrille as the star product, is concentrated in La Rioja and Alicante. “Consumers increasingly value local production, it is something that we are going to promote,” explains the CEO.
With a staff of 150 workers – it has grown 50% in two years – the brand is preparing to open new points of sale and stores this year. Apart from Spain, Italy, France, the United Kingdom, the Philippines and Saudi Arabia represent its main international markets.
The financing of the new headquarters will be carried out with its own resources, as is customary in the company, and with the help of banks. The sale of the old facilities will also serve to pay for what will be its future center.