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The world of buying and selling products is constantly evolving, and one new show is aiming to showcase the innovative products of entrepreneurs on Amazon Prime. Hosted by the hilarious JB Smoove, “Buy it Now” is bringing a unique twist to the traditional game show format by allowing contestants to pitch their products to real consumers.

JB Smoove, known for his wit and charm, is excited to be a part of the show and help contestants feel at ease during their pitches. With the opportunity to win $20,000 and have their products seen by millions, the stakes are high for the entrepreneurs participating in the show.

Among the contestants featured on the show are two South Floridians with innovative products. The Spice King, Keith Lorren, is showcasing his line of spices infused with essential oils and trace minerals, promising to elevate the flavors of any dish. Meanwhile, Broward locals Anthony Tranchida and Scott Mobley are presenting their Forever Sponge, a durable and long-lasting alternative to traditional sponges.

The show also features celebrity judges like Gwyneth Paltrow and Anthony Anderson, adding an extra layer of excitement for the contestants. With a product testing department led by JB Smoove himself, contestants have the opportunity to receive valuable feedback and insights to improve their products.

For these entrepreneurs, “Buy it Now” is not just a chance to win a cash prize, but also an opportunity to showcase their passion and creativity to a wide audience. Whether it’s a line of gourmet spices or a long-lasting sponge, the show is highlighting the ingenuity and drive of entrepreneurs in South Florida and beyond.