Black friday creates digital congestion at Elkjøp.
at the time Of writing, there are almost one hour estimated wait time on their website.
‘There is right now a great many, who want to trade with us, and we are working hard to reduce the queue. We are sending you to elkjøp.dk, as soon as we have the opportunity. Thank you for waiting,’ informs Elkjøp to the tilbudshungrende customers.
None of the other chains such as Jysk, the Power, the grocery Store or Harald Nyborg have waiting lists on their website.
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the Difference is due according to the kommunikationschefen at Elkjøp, Frederick Danvig, the chain’s popularity.
– It is a pity that we have a digital lineup, but I think it’s all about, that we are very popular, says Frederick Danvig.
Elkjøp has prepared meticulously this year, but it has not been enough to cope with the high demand, he says.
– We have greater capacity on our it systems than last year, and right now we are working to expand them even more, he says.
It is particularly large flat screens, gamingprodukter and computer equipment, which is pulled down from the virtual shelves at Elkjøp.
Listen here how you can avoid to sit back with ‘buck’ in the battle for the best Black Day-rates. Video reportage: Linda Johansen
