the Football club Brøndby has with company announcements on Wednesday and Thursday mapped out how they revised the plans in order to create a healthy business sounds.
It has long been known that the club launched a share issue, but on Wednesday informed Bolton, that a large part of the amount from the rights issue does not become cash in the klubkassen.
instead, the principal shareholder Jan Bech Andersen, as well as shareholder Torben Bjørn Christensen provided the commitment that they convert the debt, which the club have for them, into shares of the future emissions.
It amounted to 93,2 million. Thus, a sizable gældspost, the club get rid of.
But according to sportsøkonom Jesper Jørgensen, COO and partner in Deloitte, it changes nothing in the economic basis on which the club rests.
– It is cosmetics. Pure cosmetics. If they have shot the money in as share capital or loans in his time, plays no role, ” said Jesper Jørgensen.
– It is not something that gives the club a penny more in the box.
the Article continues under the picture…
The new objective of continuously to get in the top-3 in the League already this season, can easily come to demand more of Jan Bech Andersen’s deep pockets just yet. Photo: Philip Davali
The sum total of the announcements has continued, to it is Jan Bech Andersen, which, with many millions holding your hand during Brøndby, until the club in the future can sustain themselves financially. It happens according to the Brøndby in 2022.
But for that to happen, especially in one area, Bochum is to be raised.
– Brøndbys biggest challenge is that the club needs to continuously deliver on the sporting, think Jesper Jørgensen.
– There are also things commercial and organizational, which are important, but they need to find the sports results back again. It is the most important thing, I think.
And the new objective of continuously to get in the top-3 in the League already this season, can easily come to demand more of Jan Bech Andersen’s deep pockets just yet.
– It is just expensive to play up in the top-3 in the Danish football. It costs a lot of money to have a spillertrup to it, says Jesper Jørgensen, who, however, believes that the club still has the basis to be able to bring itself out of its faded position.
Regardless of how it’s gone the club financially and on the field the past ten years, so is their brand and fanbase well preserved.
By the winter break occupying Brøndby fourth place in the premier League with four points up to the AGF in third place.
Brøndby – 23. jan. 2020 – pm. 12:11 Brøndby reveals wages: So much will the bosses
See also: Adjust again: Brøndbys new objective
Brøndby – 23. jan. 2020 – pm. 11:08 Mcdonalds owner ready to open for investors
Sports and Games Brøndby selling out: Here’s the big question
Sports and Games Brøndby-fans beaten and humiliated, They were on the prowl
