2020 is something of a year for the queen.
the Whole of Denmark Margrethe fills namely 80 years old and not enough with that she celebrates all around in the quite, Danish country over several days, then there are also others who have chosen to focus on majesties ‘ round birthday.
At Carlsberg has chosen to revive an old name for pilsneren, which was introduced back in 1914 by pilsnerens 10th birthday.
Then went the golden drink under the name of HOF, because the brewery was the supplier to the royal Danish theatre. Danish court.
The typing of Carlsberg in a press release.
the Name held by completely to the year 2000, which went completely away from the royale label.
But in the occasion of the queen’s birthday, is the name now back in the entire 2020.
‘As the first brewery that could call itself purveyor to the royal Danish theatre. Danish court, it is natural for us to celebrate the Royal family. This year is a special year because Her Majesty the Queen reaches 80 years of age the 16. april. It comes the entire Carlsberg family to celebrate and to mark the beginning of the year, we call Carlsberg pilsneren for the HOF in the entire 2020,’ says Brand Director Christopher Bak Billing.
According to him, the danes have missed the name in the 20 years it has been away.
‘The popular nickname has been called for for many years, most recently at our general assembly, but we were missing a good opportunity to revive the Hoffen. Here on the day, where we were a supplier to the royal Danish theatre. Danish court, we are writing again HOF at Carlsberg pilsnerens label, to remind people of the upcoming 80th birthday and Carlsberg’s rich heritage and history’
The new etiquette is with a single expression, and can be purchased Monday 3. February and the rest by 2020.
The new label to the pilsneren. Photo: Carlsberg PR
