The Vice phenomenon continues unstoppable. The hamburger chain, founded in 2020 by chef Aleix Puig and investor Oriol de Pablo, plans to close the year with revenues of close to 20 million euros, five times more than in 2021.
“The growth in Barcelona and, above all, the reception we have had in Madrid, make us one of the fastest growing delivery brands in Spain,” celebrates Puig, who after winning the Masterchef contest in 2019 launched this hamburger chain with a clear focus on home delivery and a strong commitment to marketing on social networks.
In addition, the company assures that this year it will manage to break even and employ 300 people in the 12 kitchens it has in Barcelona, ??Sabadell and Madrid. The company’s business model is based on preparing food to go (take away) and distributing orders through the Glovo platform, with whom it has signed an exclusivity agreement. Despite being a native digital brand, the company also has a physical restaurant in Barcelona and plans to open another major establishment in Madrid.
The future plans of the business are ambitious. Vice expects to raise between 20 and 25 million euros in the second quarter of 2023 with the aim of growing in the main Spanish cities, such as Malaga, Seville, Zaragoza or Palma. “We are going to invest the money in opening kitchens, carrying out marketing campaigns and hiring staff. If for each establishment we need between 20 and 25 people, we calculate that we are going to sign 400 more people next year, until we reach a total workforce of 700 employees”, details Puig, who assures that the company is already talking to investors of all kinds. to close this capital increase.
The founder considers that the company still has a lot of room to grow in different Spanish cities and, for this reason, he rules out making the leap to the international market in the short term. Once it consolidates its presence in the local market, Vice does aspire to become a global brand.
The hamburger, says Puig, will always be the star dish on the menu and that is why the company does not plan to start cooking dishes of different categories
