Mazda currently has a modern and well-structured car range that covers all major market segments. The Japanese brand continues to bet on electrification and the reduction of emissions and, in 2023, 95% of Mazda cars registered in Spain will be hybrids, plug-in hybrids or electric. And with the DGT ECO or ZERO label, with all the advantages that this entails.
Contrast Mazda’s figure with that of the Spanish market, which in 2022 was only 39%. In any case, an example of the obsession with quality and technology is the new CX-60, an advanced SUV that uses different electrified technologies, including an efficient plug-in hybrid that can travel more than 60 km in fully electric mode.
The average profitability of the Mazda dealer network rose from 1.2% in 2021 to 3.3% in 2022. It is therefore not surprising that the profitability of the Mazda dealer network has improved in all areas: vehicle new and used, mechanical workshop and bodywork. A growth, on the other hand, that occurs as a result of the excellent level of satisfaction and loyalty of its customers in all departments.
And, naturally, due to the success of the wide range of competitive products and services that the brand offers its customers: Flexioption (flexible purchase), leasing, quality used vehicle through Mazda Selected, Mazda Insurance and Guaranteed Quality.
On the other hand, in its constant effort to offer the greatest peace of mind and satisfaction to its customers, in September of last year Mazda announced the extension of the factory warranty to six years or 150,000 km.
Also noteworthy for its advantages and comfort is the Mazda Unique Experience program that guarantees its customers the availability of a replacement car for maintenance, delivery of the washed car after repair or the best price guaranteed in mechanical operations.
It should also be noted that the Mazda network in Spain already has 66 dealers, 91 points of sale and more than 100 authorized services. In addition to a complete warehouse for the distribution of spare parts for Spain and Portugal.
