Efficiency is the ability to achieve desired results with the minimum possible resources. A key factor for companies, regardless of the sector to which they belong. Even more so when the situations of the last two years (pandemics, wars, labor and supply chain problems or inflation) are making the operation of companies more expensive. Under pressure to cut costs and increase efficiencies, many are turning to automation and cloud technology to drive immediate value across departments.
For all these companies, Salesforce has organized the World Tour Madrid event, which will be held on April 13 in Madrid. An appointment that will take place at the Ifema North Convention Center and that aims to bring together more than 2,000 people, mainly professionals (customers and partners), who want to know the news of the number one CRM in the world.
World Tour Madrid will offer presentations by the managers of the company in Spain and by different clients; and breakout sessions by industry (Retail, Banking, Insurance, Travel
Currently, we live in a context of uncertainty that is a little more complicated if we take into account not only economic factors, but also the crisis of the workforce, which now requires a different environment, and raises a series of questions. . What will be the future of work? Will it be in offices, remotely or hybrid? What role do companies play in the face of climate change? And the technology in this whole process?
The doubt is so great and real that, according to the PwC report “Global CEO Survey” published in January 2023, 40% of CEOs around the world say they are not sure if their company will be viable in 10 years. In this way, the parallels between the start of the pandemic and the current phase are striking. Companies that accelerated their digital transformation during the health crisis were able to quickly pivot and emerge stronger. The same can be said today.
“The highest priority for managers is to ensure the efficiency of their organizations, providing them with the necessary instruments to overcome times of crisis, but, above all, preparing their teams and resources to take advantage of all the opportunities that arise in the future”, advises Pau Contreras, vice president of Solution Engineering at Salesforce.
According to an Accenture study, the leading companies that doubled their investment in technology in 2020 and 2021 are now growing five times faster than those that performed the furthest behind. In addition, a new group of companies, the “Leapfroggers”, which dedicated more than twice as many processes to digital transformation during the pandemic, are now growing four times faster than the least intrepid and closing the gap with the leaders.
The conclusion is one: betting on digital investment is an essential factor to boost efficiency and profitability, while driving innovation and ensuring competitive advantage. And in today’s high-cost environment, success means connecting with customers in new, easier, and more cost-effective ways. It means consolidating and reducing complexity and automating workflows across your entire technology stack.
To stay competitive, companies must create incredible experiences for their customers in every interaction. For retailers, this means infusing digital throughout the physical and virtual shopping journey to deliver seamless, personalized experiences. From creating self-service technologies to lower the cost of customer service to increasing the productivity of a sales or marketing team to better measure return on investment, increased focus on data, analytics, and analytics is expected. and AI as the economic turmoil continues. “Information Technology and investment in innovation have proven to be the best antidote to crises”, points out the vice president of Solution Engineering at Salesforce.
Only by working with a trusted, real-time platform—giving each employee a single, shared view of the customer—can organizations drive higher levels of productivity and loyalty at a lower overall cost of service. This is something that Salesforce makes possible, which discovers the five main keys for any organization to become a “Customer Company”, that is, a company focused on its customers.
