Mercadona has decided to adjust its sales prices from this month of April on 500 of its daily consumption products until the end of the year. According to his calculations, it will mean savings of up to 150 euros per year in the shopping cart of his customers.
With this decision, it intends to anticipate the reduction in costs, after verifying that “slowly” it is already being produced in the market, explains the Valencian supermarket chain in a statement.
This initiative, he stresses, is carried out “without touching the quality of the products and guaranteeing the sustainability of the entire food chain (suppliers, productive sector, company and workers)”.
In total, according to his calculations, it will mean savings for customers of 200 million euros between now and the end of the year and will have an impact on the company’s margin of -0.6 points. They are added to the reduction made by the company of -1.1 points since 2020 to minimize the increase in cost prices at origin and the industry.
The price drop for these 500 products, many of which will be properly identified in stores, will be applied to numerous foods for daily consumption: canned products such as tuna, dairy products such as some cheeses and yoghurts, nuts, oils, cleaning and home maintenance, pet food, pastries, winery or perfumery.
In the case of fresh products, the company guarantees that it will take advantage of market opportunities to lower the price, such as zucchini, fish or turkey breasts. All these products will also be duly identified.
The company explains that with this gesture it demonstrates its commitment to “lower retail prices when cost prices drop.” A month ago at the annual press conference offered by its president Juan Roig, he already explained that the company had given many thought to how to tackle the escalation of prices.
Roig assured that, in this time, they had had to “warm our heads more to take more measures” from which he excluded two gestures that “we cannot do: artificially raise prices and touch quality.” All in all, he acknowledged that in this year of high inflation “we have raised prices a lot”, a reality that made even customers in stores ugly by appealing to Mercadona’s mythical motto “Always Low Prices”.
