'Elevator pitch', the concept that can lead you to get the job you want

When trying to change jobs or find a new one, an essential aspect is communication: knowing how to sell yourself, knowing how to explain who you are and what you can contribute. That is why it is important to make a difference in the message. It is one of the main tips on the keys to succeed after a first contact with the company that interviews you, according to Andrea Ramos, an expert in recruiting and human resources, known on social networks for her profile @reclutandovoy and author of the book Get the job que tú quieres (Zenith), which has just been published.

Often the first contact with a person or company that can hire you is over the phone, either a simple formal interview prior to face-to-face, or a more informal conversation to get in touch and see if you can fit into the job . In these first contacts, it is key to lead the communication, “with clear and concise answers”, as Ramos explains.

It is important, according to the specialist, that you prepare a message full of keywords and closely related to your motivation, with the specific job offer. This message, as Ramos comments, is called an elevator pitch.

The ‘Elevator Pitch’ (translated as ‘elevator speech’) is a type of speech that is characterized by not lasting more than 45 seconds and in which a lot of relevant information is summarized. Applied to the professional environment, it has to be built in such a way that it brings you closer to achieving your objectives, such as being the selected candidate, or closing an agreement with a potential client, a new supplier or an investor for your venture”.

According to Andrea Ramos, using the ‘elevator pitch’ is key in several phases, such as contact through social networks with those who carry out the selection process, telephone interviews, or even personal interviews. Why is it so important to have a clear message? “It helps you not to overdo your presentation and not to wind up.”

Surely you are wondering how to create a presentation of only 45 seconds. Ramos provides in his book three steps to do so:

Ramos places special emphasis on non-verbal language. “Our image and our positions communicate what words cannot communicate, with which we have to know what adds value and what does not in a work meeting.”

“If you’re nervous, say so! The interviewer will try to make these nerves decrease or disappear”, advises Ramos.

This article was originally published on Rac1