Journalist teacher Guillem MartÃnez maintains that the policy of the PP in Madrid – which he describes as “the great hope of the right” – is only communication, that is to say the emission of intrigue and passion, devoid of ethics. Among the singular facts of the singular communication of the PP of Madrid – that is, among the singular facts of its politics -, this week saw the premiere of a video of the president Isabel DÃaz Ayuso with the 178 candidates of her acronym for the Madrid municipal elections, shot in the Las Ventas bullring.
In the video, the litany “with desire / you win” is repeated to the rhythm of the candidates’ fingers. Ayuso steps onto the arena and addresses the group of mayors, formed in a strict triangle, at the apex of which she is placed. Then begins the peculiar choreography of spetecs, while the camera moves away and rises above the shadow bleachers.
The sequence is only interrupted in two moments: to show the effusive embrace of the president to the mayor of the capital, José Luis MartÃnez Almeida – here’s the intrigue -, and to return to close-ups, in the denouement, of ‘Ayuso – here’s the passion – with his eyes closed, it’s not entirely clear if it’s because of the blinding sun of the dazzling future or because of the action of some botulinum toxin. One million views.
The triangle of hierarchy (intrigue) and the arena of bullfighting (passion) reveal – like that song, as pleasant as scratching the blackboard with your nails – that Ayuso no longer communicates for his own, according to the Steve model Bannon, but for the adversaries. The bullring is not a symbol that generates adhesion to the right flank of the electorate. If this were the case, the bull show should not be financed with treasury resources to prevent it from disappearing due to public indifference and disinterest.
The appearance of our poor version of the Roman circus is aimed at anti-bullfighters. The gift to his is not the pride of the work but the ears and the tail of the anger that invests.
This Sunday, Ayuso took his politics, that is, his communication, further: “What would have happened if, during the pandemic, the PP had been managed by the Government of Spain? What would have happened?”. In the autumn of 2020, between the nonsense of the purchase of materials, the lost planes, the killing of the residences and the uncontrolled de-escalation, Isabel DÃaz Ayuso was the most poorly rated regional president in Spain for her management of the pandemic
It was half a year before a ray of sunshine – oh, oh, oh – and some reeds gave him an overwhelming victory with a blank electoral program. So imagining “what if…” – you can’t fight the “if”, but you have to do it – shakes the stomach even of his own. But the recipients of the message are not them. Because the question, as in the arena of Las Ventas, is not a bullfighting cape for a walk, it is a brega cape. And this chronicler, another head of cattle.
