On occasion we have already commented that the motorcycle market -unlike the car market- is very seasonal and the two “peak” sales seasons are concentrated just before Christmas and just before summer. The reasons are obvious; In the Christmas season, Santa Claus usually finally decides to give away that scooter or motorcycle that they have been longing for for so long and in summer it is the good weather and the long vacation period that encourages many to visit a dealer. This means that the presentations take place in April and May and the brands already have the new seasonal models ready.