Shein advances unstoppably, Professor Pablo Foncillas explains in this video. With 30,000 million euros entered in 2022 “it has not been able to beat Inditex for the moment, but it has far exceeded other giants in the sector, such as H
What does this mean? “Shein has managed to capture the attention of generation Z and take other brands whose target is the same ahead. But be careful, because this is very powerful, it can also pose a risk… Shein is strong because it has a clear and weak target at the same time, since young people change their opinions quickly and are more easily influenced”, says Foncillas. The consequences that this can have, in the video.
