Jack Beds, the Catalan company specializing in the manufacture and distribution of high-quality rest products, is experiencing a good moment. Their motto, “decora els teus somnis” (“decorate your dreams”) could be applied to the growing trajectory of the brand. Since its creation in 2017, its evolution has been unstoppable, without rest. From 2019 to 2020 it experienced a growth rate of more than 230% and from 2020 to 2021, in the midst of the pandemic, this growth was more than 110%. By 2023, the company created by Alejandro Arrufat plans to reach 3.5 million in billing. In this way, the brand, which gained momentum during the confinement in 2020 (“the pandemic was a shock for the brand”, comment from the team), would increase the figures of the previous year by more than 30%, in which they billed 2.65 million, and would reinforce the upward trend of recent years.
Today the company has ten of its own points of sale distributed between Barcelona and its metropolitan area (Sant Cugat del Vallés and Badalona), and the Maresme (Mataró), three of which have been inaugurated so far this year. “We are immensely satisfied and proud of the results and achievements that we are obtaining. The main focus for the team and the company in 2023 is to continue strengthening the Jack Beds brand throughout Catalonia and increase the number of ‘happy customers’”.
Expansion plans outside of Catalonia? “Internally we talk about 2025 as the date to consider this reality, when we consolidate ourselves as the reference brand in the rest of all Catalans,” says Alejandro, who leads a team of 35 people with enthusiasm.
From the brand they allude to the trend that they have detected among consumers to invest, more and more, in quality products that allow and ensure a good night’s rest. “The pandemic and confinement was a turning point in this regard. We all realized that our beds needed to be improved, updated and adapted to our lifestyle and our physiognomy”, analyzes the CEO of Jack Beds.
“The fact of spending more time at home made us begin to think that part of our physical pain came from the fact that our mattress was not adequate or was in poor condition,” he details. “It is common for many of our clients to tell us that they have decided to change the mattress due to lack of a good rest when sleeping. We have detected that today the importance of the mattress in rest and daily health is still not given. Many of our clients do not realize this until they change their mattress after ten years and the pain disappears”, says Arrufat.
It is enough to know the names that trust Jack Beds, to corroborate the quality standards of the brand. Professional athletes like Melanie Serrano, a Barça player until last season when she announced her retirement; Olympic swimmer Sara Saldaña; or the world runner-up in kitesurfing Rita Arnaus, are some of the company’s loyal clients.
The Jack Beds experience that begins with the customer’s visit to the brand’s stores or website is present in each of the stages of the process. A good example of this premise is that, unlike the competition, Jack Beds has its own logistics team, with the aim of offering a quality after-sales service and taking care of every last detail, in order to offer a “5-star” experience. This is attested by the thousands of reviews and opinions of its customers in digital search engines.
Jack Beds’ maxim in all its departments is that the customer feels cared for and accompanied throughout their shopping experience. After all, our clients trust and delegate to Jack Beds something as important for their health and well-being as their rest”, states Arrufat. Alejandro, whose family has a long history in the textile sector, and the entire team that makes up the company, knows that excellence and maximum dedication is key to satisfying and building customer loyalty. Some clients who, every night during their rest, enjoy the Jack Beds experience.
Along with territorial expansion, the continuous advancement in I D I is another of Jack Beds’ business focuses. “We are constantly working to improve our range of products so that customers can find everything they need for a 5-star break in our stores,” explains Maria Plaza, the brand’s Marketing Director. A good example of this is the expansion of the natural range of mattresses and the incorporation of natural fabrics and materials in its products. “Sustainability has been part of Jack Beds’ philosophy since its inception and we have also detected that, among our customers, there is a clear demand for this type of product that is more beneficial for the planet,” argues the head of Marketing.
In parallel and with the aim of providing the customer with everything they may need for their rest, the range of Jack Beds products is expanding in the coming months with the incorporation of its own line of sheets, which is expected to be launched in the month of September. “At Jack Beds we are constantly evolving to offer a product of the highest quality, manufactured using the most innovative technologies in the sector and always using natural fabrics”, Arrufat explains. However, these are not the only company plans for this year. In addition, in order to increase the presence and visibility of the brand, the company has proposed to invest half a million euros in marketing, the department with the greatest investment forecast.
