There is a solution for any skin. They are clear about it at Bruno Vassari, a Barcelona cosmetics firm for professionals. It is known for a long experience in day to day and sales in corners of the whole world. The company was founded 40 years ago by Francisco Llovet as a “response to a need”, seeing in the beautician courses that the products used all came from France, explains his daughter and his second generation, Ana Llovet. It detected an opportunity to promote a national product and launched with cosmetics aimed at beauty and aesthetics professionals. Today it sells products that are used in the cabins or in the treatments of centers, hotels, spas or hairdressers.
“We cover all the skin’s needs,” says Llovet, director of business development. Scrubs, anti-wrinkles, hydration, stains, cellulite… In total, it has more than 20 lines with some 220 references. “We release about 10 or 15 new products every year, there is a lot of innovation because the consumer wants constant changes and innovations.” The “flagship” is Kianty, a range that incorporates wine therapy. It also sells adapted formats to be sold to clients so that they can follow treatments.
How does it hold up in a field of giants? “We have a very specific target audience and we have been in the sector for many years, the big companies go more to mass consumption”, he explains. The forecast is to close 2023 with 4.15 million in sales, 15% more than last year, when it recovered pre-covid figures. “The pandemic meant that people took much better care of themselves at home and increased awareness of skin care, with less invasive and natural methods, without surgery.” Yours.
Manufacturing is done by an associated laboratory, which has a minority stake in the company, in Sant Adrià de Besòs. “The formulation and the principles are all internal,” he specifies. 70% of sales are abroad, with Ecuador, China, Singapore or Eastern Europe -especially Romania- prominent. These are countries where more care is taken with regard to aesthetics, he points out, although the needs are different depending on the region. The skin tone or if it is oily opt for one solution or another. “The objective is to grow in volume where we already are,” he remarks. When dealing with female or male cosmetics, Llovet points out that “there are skin types, not genders”.
The firm has also entered into appliances with a micropuncture device, which helps products penetrate more and better attack wrinkles or blemishes. “It goes where cosmetics can’t,” he says.
The company employs 38 people between the offices, its sales representatives and a warehouse in Sant Adrià. Francisco Llovet, founder, remains as general director.
