Social network filters are part of our way of communicating in the digital environment. These effects allow virtual elements to be integrated into the real world, to the point of placing animal ears on top of our head, drawing a blush on the cheek or perfecting the face to unsuspected limits.

The problem lies in the excessive use made by some celebrities, who refuse to show their real appearance: without makeup and with imperfections, and for this reason they apply all kinds of filters on their social networks.

The latest celebrity to join this trend has been Kris Jenner (67 years old), the matriarch of the Kardashian family, who has received strong criticism for appearing almost unrecognizable in a video on Instagram.

“Is this AI?” Several users asked. Others added: “The AI ??of Kris Jenner.”“ Accept your age. This filter is ridiculous,” another continued. Users couldn’t help but wonder what the hell is going on, because it wasn’t his face.

Her makeup artist Samer Khouzami was the one who posted the video of the Kardashian matriarch. In the brief click, Jenner was staring into the camera as he moved to get the best angle on her.

The followers were not only attracted by the perfect face of Jenner. Her mother, who wore a black and white polka dot outfit, only blinked once in ten seconds, prompting some followers to joke that she should “blink twice” if she is “in trouble.”