In Barcelona it was expected that Leo Messi would return to F.C. Joan Laporta’s Barcelona to say goodbye to his football career at the club in which he had shone the most. The athlete, however, opted for the most lucrative offer from Inter Miami, which was part of an operation that went far beyond a simple signing: the strategy followed by the Major League to turn soccer into a star sport like soccer. baseball, American football, basketball or ice hockey. With Messi arriving in the United States, the viewer will be able to see what the Argentine’s landing meant after winning the World Cup in Qatar in 2022.
“With unprecedented access to Messi and his new Inter Miami CF family, this series will take viewers behind the scenes, to see how soccer’s greatest player tries to lead his new team to the cup win and maybe beyond.” , reports the synopsis of the documentary series that Apple TV premieres on Wednesday, October 11.
“From selling out tickets across the United States in record time or an incredible winning goal in the last minute of his first match, to close moments with Messi and his teammates, the series chronicles Leo’s immersion in the United States, the remarkable transformation of Inter Miami CF and, most importantly, the impact it is currently having on American soccer as ‘Messimanía’ spreads across the country.”
That Messi arrives in the United States and is broadcast on Apple is important. As reported by media such as Fortune, not only Inter Miami but also Major League Soccer, Adidas and Apple played a role in the commercial operation to seduce Messi financially. The Argentine reached commercial agreements by which he took a pinch of the sales directly related to his name. Thus, in the same way that he receives direct income from the sale of his sneakers or his Adidas shirt, he also receives a percentage of each new Apple TV subscriber who buys Inter Miami games. Therefore, the payroll is only one part of the economic pie that explains his transfer to the Florida team.
On October 11, the first three episodes of the documentary series can be seen and the next three will be broadcast later, as they are in the production phase.
