“Putting black on white” is a somewhat cheesy and pedantic expression. It would be used by someone who would also say “give an oxygen balloon” or “with light and stenographers”. I think about it these days because when I scroll through my networks I see the opposite all the time: notes, of three or four paragraphs, written backwards, in white on black, which is better read on Instagram. We read “indiscriminate slaughter”, “genocide”, “dead children”.

In the era of the press release, we are used to celebrities, brands and people who aspire to be either of these two things issuing notes as if they were the UN, and the war in the Middle East has generated in many individuals the need to ‘state his official position, in case the whole world holds its breath until we hear what the tall boy from Stranger things thinks about the matter. Madonna issued a statement, Kim Kardashian issued a statement, Volkswagen issued a statement. Justin Bieber and Jamie Lee Curtis had to delete their posts because they made a mistake and expressed solidarity with Israel by uploading photos of Gaza.