In this video, Professor Pablo Foncillas tells us about Diane Gherson, former Global Human Resources Director at IBM, who tells a memorable story of her early years in corporate life. Specifically, she explains with her example the concept of delayed innovation, the accumulation of good ideas to be released or presented at the right time.

“In the business world of yesteryear, more stable and predictable, this dead file method could have its charm. However, in the current era, this practice is like trying to drive by looking only at the rearview mirror. Tragedy guaranteed,” says the investigator. “Companies today face an evolve-or-die dilemma,” he says. Courage is not just desirable, it is essential, he continues.

What can we learn from all this? The answer, in the video…