In this video, Professor Pablo Foncillas addresses the changes that are coming to social networks, such as charging to not see advertising. If we look at the case of Meta, however, the decision hides more than what appears at first glance.
“The social media giant is under increasing pressure from the European Union to protect its users’ data and limit the use of personal information for advertising purposes. In response, Facebook decides to launch a paid subscription without ads “, says the researcher. How much would you be willing to pay for Instagram? Are you willing to spend a few euros a month to avoid personalized ads?
“Facebook is a company that has built its empire on the collection and exploitation of personal data, now offers the possibility of paying to avoid targeted advertising…”. Is it really a generous offer or just a well-orchestrated trap? The answer, in the video.
