No more shared Netflix accounts. From now on, we’ll talk more about extra subscribers and how to set the account’s primary location via connecting the device or app to an IP address, because the deadline was February 21 for those who didn’t meet the standards of the streaming platform and wanted to continue watching the company’s content.
For those who have run out of time (old customers), you can still go to the Netflix page and find out about subscription plans. If they are interested in having an account just for them or if they prefer a more advanced (and expensive) level to continue sharing an account. But this time without cheating, because the truth is that the platform has been very permissive in recent years.
Now, if you want to share your account with someone who doesn’t live in your main location, you must either transfer the profile or buy an extra subscriber pass. Households that have a standard (12.99) or premium (17.99) account may add one or two extra members respectively, for which they must pay 5.99 euros per month. Each will have their own profile, personalized recommendations, username and password, but their subscription is paid for by the person who invited them to share their Netflix account.
If we add those 5.99 euros per extra subscriber, the final price of a Standard account will be 18.99 euros if a person from outside the home is added, and a Premium account with two more subscribers will reach 29.97 euros per month. being the highest price that can be paid for an account.
There are also cheaper plans. There is the basic plan with ads (5.49 euros per month), but with a catalog of limited titles. “Some series and movies are not available on the Basic plan with ads due to licensing restrictions. In these titles, the icon of a lock will be displayed when searching for them or when browsing Netflix ”, explains the company in its help center. There is also the Basic plan for 7.99 euros per month, although it does not allow users to add any sub-account with which they do not live.
The change in policy has not gone unnoticed, but few options remained for the company, which is not going through its best moment. Netflix is the main streaming service in the world, followed by Disney with 220 million across all its platforms. However, in early 2022, signs of stagnation began to arrive, with the company’s founders, Reed Hastings and Ted Sarandos, vowing to “adjust its cost structure” to match its “current growth rate.”
The company laid off three hundred employees and months later introduced advertising into its service (in Spain this contract is 5.49 euros per month, compared to 7.99 for the basic rate). Now take this step forward. “There are more than 100 million households that share their accounts, which reduces our ability to invest in creating great stories with the highest quality,” they argue.
He also fears a bad response from his audience and former customers unsubscribing. We reached that point, it cannot be ruled out that the platform took some type of measure or discount, but it has not confirmed anything in this regard. The competition is also tightening. HBO Max or Amazon Prime have the most competitive prices. In addition, SkyShowtime has just arrived in Spain, a new streaming service with a price of 2.99 euros and more than 100,000 hours of content.