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St. Louis families are embracing the holiday spirit by starting their Christmas traditions early this year. On Black Friday, many families flocked to Ted Drewes not just for their famous frozen custard but also to pick out the perfect Christmas tree.

For Dan Shipp, visiting Ted Drewes for a Christmas tree has been a tradition for the past 25 years, despite living in Foristell. The experience of choosing a tree and enjoying some ice cream has become a cherished part of the holiday season for him. Travis Dillon, the owner of Ted Drewes, shares this sentiment, having been a part of this tradition since 1976. For him, providing Christmas trees to families is not just a business but a passion.

This year, Ted Drewes has added a new element to their holiday tradition by partnering with Cardinals broadcaster Bengie Molina for a toy drive. Customers who come in for a tree or custard can also donate unwrapped toys, which will be given to various organizations in the area, spreading joy and cheer to those in need during the holiday season.

Despite the chilly weather on Friday, many families were undeterred in their quest for the perfect tree and a cup of frozen custard. The combination of picking out a tree and enjoying a sweet treat has become a beloved ritual for many in St. Louis. As one young girl aptly put it, “It’s never too cold for ice cream,” sparking a playful debate among family members.

For Shipp and many others, the cold weather is a small price to pay for upholding a cherished tradition. The joy of selecting a Christmas tree and indulging in some frozen custard outweighs any discomfort from the cold. The sense of nostalgia and togetherness that comes with visiting Ted Drewes each holiday season is priceless.

In addition to providing Christmas trees and sweet treats, Ted Drewes is also giving back to the community through their toy drive. By donating toys at the Ted Drewes gift shop until December 8, customers can spread happiness and goodwill to those less fortunate, making the holiday season a little brighter for everyone.

As families continue to flock to Ted Drewes for their Christmas trees and frozen custard, the spirit of the season is alive and well in St. Louis. Whether it’s a decades-old tradition or a new experience, the magic of the holidays can be found in the simple joys of spending time with loved ones and giving back to those in need.