More and more Chinese companies are using ‘influencers’ created by artificial intelligence to promote their products. There are companies that are already specialized in creating profiles, such as StarHeir. On his website you can meet his “metahumans”: Reedi, Vince, Vila, Mani, Mr. Veta and Eassy. As Todd Jiang, founder of the company, explains to Aljazeera, each of the characters has his own personality: from the fashion blogger to the hip-hop singer.
Most of the benefits that ‘influencers’ get come from advertising and companies now see a way to control more of this type of commercial promotion, without relying on the ‘human factor’. Thus, the profiles created by AI guarantee companies full control over their brand. Digital ‘influencers’ avoid scandals that are sometimes caused by celebrities who are the image of their brand (as happened with the breakup of Adidas with Kayne West after the latter’s racist insults). To get an idea, one of the most famous AI influencers, Miquela, has 2.7 million followers on Instagram.
One of the main advantages, according to Aljazeera’s research, is that the company has “absolute control” over what the person does outside and inside your brand. “A virtual character is not going to commit a crime,” explains Arnold Ma, of the Chinese outlet Dao Insights. The outlet also stresses that, according to researchers, this market could be worth $49 million.
This change does not only affect the sphere of social networks. There are also AI-generated models that are rapidly replacing human models in fashion catalogs and shopping websites, Reuters explains. An AI-generated model even graced the cover of Vogue Singapore’s March issue, billed as “fashion meets AI revolution.” And it is not necessary to go that far, Vogue Portugal also joined this current at the end of 2022.
The world of journalism also has its characters created by AI. In 2018, China launched what it said was “the world’s first AI newscaster. Since then, they have also been introduced to Kuwait, Malaysia, Indonesia and India, where networks are clamoring for increased speed and cost savings.
In India, AI presenters from Sana in a skirt on the Aaj Tak channel to Lisa in a sari on Odisha TV present news bulletins, horoscopes, weather and sports updates in English, Hindi and multiple languages. regional.