YouTube Shorts are short videos – maximum 60 seconds long – that work in the Google application in the same way as Instagram Reels or TikTok videos. It is short, entertaining content that engages the user and goes viral more easily than a long video uploaded to the main YouTube profile.
For this reason, more and more content creators are interested in how to monetize YouTube Shorts and get a financial return on this resource. Since February 1 of this year, Google started the revenue sharing program for YouTube Shorts, so that partners (partners) who monetize their content can get money for ads displayed between videos in the feed. Shorts. But to qualify for monetization of your Shorts you must meet a series of essential requirements.
First of all, to monetize YouTube Shorts you must be part of the ‘Partner Program’ of the platform. For this it is essential to be of legal age, comply with the rules of the YouTube community, have active verification in two steps of your profile, have more than a thousand subscribers on your channel and accumulate more than 10 million views on your Shorts.
The application to access the ‘Partner Program’ is available in the Revenue section of the YouTube Studio application and you also need to link a Google AdSense account to your YouTube channel.
As explained by Google, to qualify for the distribution of Shorts advertising revenue, partners who monetize their content must accept the ‘Shorts Monetization Module’, terms that allow you to earn income with ads and YouTube Premium in the feed. of Shorts. Shorts’ ad revenue share is determined based on views of Shorts. And it is imperative that your Shorts comply with the content policies of the platform and that they be original. That is, you will not be able to monetize a video with an unedited clip from a movie or content from other creators. Neither will artificial visualizations be taken into account, for example with the use of bots.
Creators will receive money for the views of their Shorts, whose income will come from the ads that are shown between one video and another in the feed. Money from ads is allocated to the platform’s creator fund, based on views and music usage.
From the amount allocated to the fund for creators, the income is distributed among the creators who monetize content based on the percentage of total views that their Shorts have generated in each country. Finally, creators will keep 45% of the revenue allocated to them, regardless of whether music was used or not.