Brand-New State of Decay 3 Trailer Reveal at Xbox Games Showcase
In a surprising turn of events, a leaked press release has revealed that a brand-new trailer for State of Decay 3 will be unveiled during the Xbox Games Showcase on June 9. This announcement has caught many fans off guard, as the highly-anticipated game has been shrouded in mystery since its initial teaser over three years ago.
Undead Labs, the developer behind the State of Decay franchise, recently updated their website with new branding and information, signaling a significant shift in their approach as a first-party Xbox game development studio. With Xbox’s acquisition of Undead Labs in 2018, the studio has undergone a transformation from a scrappy indie developer to a key player in the Xbox family.
The press release teases a new era for Undead Labs, highlighting the studio’s evolution and growth over the years. Studio Head Philip Holt expressed the need for a rebrand to reflect the studio’s expanded horizons beyond just zombie-themed games. Partnering with branding experts at 51 Eggs, Undead Labs embarked on a journey to redefine their identity and create a cohesive brand experience.
The unveiling of the new Undead Labs brand will coincide with the premiere of the State of Decay 3 trailer at the Xbox Showcase event. Fans can expect a fresh take on the franchise, with the studio’s new identity reflected in the upcoming game.
Stay tuned for more updates as the trailer goes live and be sure to subscribe to the Insider Gaming Newsletter for all the latest news, announcements, and exclusives from the gaming world.
