Although the latest rumors suggested that the new iPhone 15 and iPhone 15 Pro would not go on the market after the summer, as happened last year, everything now indicates that this will not be the case. Bloomberg journalist Mark Gurman, the best informed about the news of the Cupertino company, has revealed in his weekly newsletter that between September 12 or 13 there will be an Apple presentation event. Everything seems to indicate that it will be the presentation of its new smartphone model.
Gurman adds that his sources had revealed to him that the orders would begin to be delivered on Friday, September 22. If the leak is confirmed, the presentation of the new iPhone will come at a time when Apple Inc. is facing a reality practically unprecedented throughout its history. The figures for the last quarter indicate lower sales of its products, especially in the Mac segment. The company continues to make a lot of money, but its revenue is down 6% compared to the same period last year. What has saved them the numbers, of course, have been the sales of the iPhone.
“The smartphone market has been in decline for the past few quarters in the United States,” the company acknowledged after revealing that sales of its mobile device had slowed.
This situation presents a real challenge for the upcoming release of the iPhone 15, which is anticipated to be one of the biggest updates to the device in three years. iPhone sales in the latest quarter fell 2.4% to $39.7 billion, a result below Wall Street expectations.
Also, it should be noted that in 2022, iPhone production was affected by the pandemic, which affected sales during the holiday season.
At the moment, only some of the details that the Pro model can bring are known: thinner edges with a titanium frame and a longer-lasting battery. But given the complicated sales situation that Apple is facing, surprises are expected from Cupertino; Some innovations that manage to increase iPhone sales for next year.