If someone has 80,000 pounds to invest, in London many think that there are better options than the stock market, cryptocurrencies or NFTs: betting on one of the most important and exclusive sporting events in the world. This is Wimbledon, the great world tennis competition that offers the opportunity to purchase one of its 2,520 tickets every five years. Its value is such that it can be multiplied by several figures and is usually passed from generation to generation.
Their subscriptions are one of the most profitable forms of financing the event and represent a unique opportunity for tennis lovers, who can attend every day of the tournament on the center court for five years, as well as for speculators, who are already remen with the opportunity to be able to resell the full subscription or by days.
The price of the ticket between 2021 and 2025 reached 80,000 pounds (94,000 euros) and, in addition to allowing access to the center court of the All England Club during the 14 days of competition, it also allows its resale, something impossible for the rest of the tickets. , which are linked to their buyer and their resale is prohibited and punished.
Unlike most sporting events in the world, Wimbledon operates differently when it comes to selling its tickets. It does this through a raffle, which is usually held in October of the year prior to the event. The lucky ones receive a double ticket for a random day for between £150 and £300. The other option, much cheaper but quite exhausting, is to endure the famous The Queue, a queue that forms in the adjacent Wimbledon Park where people spend the night to gain access to the tournament in exchange for just three pounds. Thus, Wimbledon ensures that the center court is not only reserved for the most elite public.
This difficulty in getting a seat in the cathedral of tennis means that season tickets are one of the most precious objects in sport and making business with them more than simple. For example, in last year’s final between Carlos Alcaraz and Novak Djokovic resale prices of over 13,000 pounds were reached, something similar to that of the final between Federer and Djokovic in 2019, but far from the 70,000 pounds that they reached. ask for watching Andy Murray beat Djokovic in the 2013 final, the first time a Briton won Wimbledon since Fred Perry in 1936.
The Wimbledon organization itself, if they want to resell the ticket through the official channel, offers subscribers prices of 900 pounds for the first days of tournaments and 3,000 for the grand final. But in the case of opting for unofficial resale, the prices for the entire subscription skyrocket. In 2019, a season ticket was resold for £112,000, more than double the official price, despite only having two years of validity left.
Is it possible to pay so much money for only two years of subscription? This is another reason that makes these gold notes so special. Current season ticket holders have priority in the next sales window. This means that most fertilizers are always kept in the same hands and passed from generation to generation.
“With the sale of season tickets, loans are paid and the financing, improvement and renovation of the facilities is helped,” they say from Wimbledon, whose first sale of season tickets dates back to the 1920s, when it helped finance the construction of the center court. The sale of season tickets is “the largest source of financing for the tournament,” they add.
On March 21, the deadline for new season tickets will open, which will cover the period between 2026 and 2030. Their value will be revealed that same day, but with the increase in interest that the sport has suffered in recent years thanks to Roger Federer , Rafael Nadal and Novak Djokovic, are expected to break the record again. It should be remembered that between those issued in 2015 and those in 2020, their value increased by 30,000 pounds.
