Plastic Crimewave, also known as Steve Krakow, has been uncovering hidden gems in Chicago’s music history through his Secret History of Chicago Music since 2005. One such band that he has shed light on is the unique group called Viewfinder, hailing from Chicago. Viewfinder was formed in Champaign-Urbana in the late 90s and later relocated to Chicago, where they struggled to find their place in the local music scene.
The band’s frontman and guitarist, Nathan Rosser, drew inspiration from new-wave and sophisticated UK artists, setting Viewfinder apart from the raw, macho rock dominating the underground scene at the time. With members like guitarist Jeff Madden and bassist Jay Gocek, Viewfinder crafted a sound that blended elements of postpunk, glam rock, and shoegaze, creating a nuanced and artful style that wasn’t easily categorized.
Despite their unique sound, Viewfinder faced challenges finding their audience and stability within the band. They went through multiple drummers and lineup changes, all while trying to make their mark in the music industry. Their lone album, “The Stars on Ice,” showcased their talent and creativity, receiving praise from music critics and fans alike.
After disbanding in 1999 and pursuing other musical ventures, Viewfinder’s music was given a second chance when a boutique vinyl reissue label, Castle Danger Records, released a deluxe two-LP version of “The Stars on Ice” in November. This reissue includes bonus tracks and demos, allowing both old fans and new listeners to appreciate Viewfinder’s artistry and vision.
As the band members have moved on to different paths in life, there is a sense of hope for a potential reunion and resurgence of interest in Viewfinder’s music. Their story serves as a reminder of the challenges faced by artists trying to carve out their own niche in the music industry, and the importance of recognizing and preserving unique musical voices.
In a music scene that often favors mainstream trends, bands like Viewfinder remind us of the value of artistic integrity and individual expression. Their legacy lives on through their reissued album, inviting listeners to rediscover the magic of their music and the artistry that set them apart. Let’s hope that now is the time for Viewfinder to shine once again and receive the recognition they deserve.
If you’re a fan of indie music and appreciate bands that push boundaries and defy genre norms, consider giving Viewfinder’s “The Stars on Ice” a listen. Their music is a testament to the power of creativity and originality in a world that sometimes favors conformity.
