Oishii, a company based in New Jersey, is revolutionizing the way fresh fruit is grown and distributed in the United States. Their sustainable vertical strawberry farm, known as the Amatelas Farm, allows them to grow high-quality strawberries all year round. This is a stark contrast to traditional agriculture, where strawberries are only available for a few weeks in colder regions like Illinois.
The company combines Japanese fruit culture with cutting-edge technology to produce pristine, luscious strawberries that are Non-GMO Project Verified and pesticide-free. Oishii’s indoor farms are meticulously designed to replicate the ideal growing conditions of Japan, ensuring that the strawberries are of the highest quality. The Koyo Berry, a variety originating from outside Tokyo, has a slightly firm texture and refreshing sweetness that makes it a versatile ingredient for various dishes.
Oishii’s commitment to sustainability is evident in their farming practices. They recycle 99% of the water they use through a water purification system and utilize robots to help harvest the berries at their peak ripeness. This attention to detail results in a strawberry that is estimated to be one-and-a-half to two times as sweet as the average supermarket variety. The company’s mission is to bring the most delicious strawberries to people all over the world.
As Oishii expands its reach to the greater Chicagoland area, consumers can now purchase their Koyo Berries at select Whole Foods Markets. These strawberries are not only a tasty addition to any meal but also a nod to Japanese tradition, where strawberries are associated with celebration. Oishii’s commitment to quality and sustainability sets them apart in the produce industry, offering consumers a taste of the future of strawberries.
To learn more about Oishii and their delectable strawberries, visit oishii.com or stop by a Whole Foods Market to purchase a pack today. With one bite, you’ll experience the innovative blend of Japanese tradition and technology that makes Oishii strawberries truly special.
